Broadcasting Services Amendment (Ban on Gambling Advertisements During Live Sport)

Current status

This bill did not become law and is no longer proceeding.

Policy area

Transport & communications

What does this bill do?

The Minister would set a transition periodThe time the Minister would set to give broadcasters and online services time to update their codes before the ban fully applies. for the change, and if broadcasters do not update their codes in time, the Australian Communications and Media AuthorityThe media regulator that would have to approve broadcaster codes and could impose mandatory standards if the industry did not change its rules. could step in with mandatory standards.

Why was it introduced?

Growing gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. during live sportA match or game being shown in real time, which is the period the bill targets for the ad ban. exposed children and normalised gambling during family viewing time, despite earlier limits. The billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. bans those ads on TV, radio and live streams from one hour before games until one hour after, with ACMAThe media regulator that would have to approve broadcaster codes and could impose mandatory standards if the industry did not change its rules.-backed code changes.

Broader context

Gambling advertisingThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. had already become embedded in live sportA match or game being shown in real time, which is the period the bill targets for the ad ban. despite earlier limits, and by 2023 concern about children seeing betting promotions during family viewing time was strong enough for polling, parliamentary debate and a House inquiryThe broader parliamentary review some speakers say should finish first before Parliament settles on wider gambling ad reform. to focus national attention on the issue. The billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. answered that pressure with a one-hour-before to one-hour-after ban across broadcast and streamed sport, but it lapsed in July 2025 and the government later chose a narrower 2026 package of ad limits and endorsement bans instead of the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams.’s full live-sport blackout.

Key criticism

The main criticism was that the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. was too narrow and partial, banning gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. only around live sportA match or game being shown in real time, which is the period the bill targets for the ad ban. while leaving other major channels such as social media, sponsorships and wider online promotion largely untouched. Labor senators raised that case most clearly and argued the measure was premature and should wait for broader, evidence-based reforms, while some Greens supporters also said it did not go far enough.

Who supported it?

Senator Sarah Henderson introduced this bill. Speeches supporting it came from Liberal Party, Greens.

Introduced in Senate 14 June 2023
Failed in Senate 21 July 2025
Did not reach House
Did not become law

Did it become law?

No

The bill did not complete passage through Parliament.

Final passage

Did not pass

1 recorded vote before the bill stopped proceeding

Time before failure

768 days

From introduction to the final recorded step before the bill stopped proceeding

Official record

View on APH

Parliament of Australia bill page

What does this bill do?

  1. The Minister would set a transition periodThe time the Minister would set to give broadcasters and online services time to update their codes before the ban fully applies. for the change, and if broadcasters do not update their codes in time, the Australian Communications and Media AuthorityThe media regulator that would have to approve broadcaster codes and could impose mandatory standards if the industry did not change its rules. could step in with mandatory standards.

  2. Television, radio and live-streamed sport would lose gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. from one hour before a match starts until one hour after it ends.

  3. Horse racing broadcasts and ads for government lotteriesThe types of gambling promotions the bill leaves exempt, so they can still be advertised during live sport., lottoThe types of gambling promotions the bill leaves exempt, so they can still be advertised during live sport., KenoThe types of gambling promotions the bill leaves exempt, so they can still be advertised during live sport. and contests would stay exempt from the new gambling advertisingThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. ban.

  4. Broadcasters would have to update their industry codes so the Australian Communications and Media AuthorityThe media regulator that would have to approve broadcaster codes and could impose mandatory standards if the industry did not change its rules. can register only codes that block gambling promotions around live sportA match or game being shown in real time, which is the period the bill targets for the ad ban..

  5. Live-streaming and other online content servicesOnline services that carry sport content and would also have to stop gambling ads during the same time window. would also have to stop gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. during the same period around live sportA match or game being shown in real time, which is the period the bill targets for the ad ban..

Show source excerpts
  1. 12. Part 9B of the Act allows for industry codes to be registered by ACMA, that ACMA has reserve powers to make an industry standard if there are no industry codes or if an industry code is deficient, and that compliance with industry standards is mandatory.
    Broadcasting Services Amendment (Ban on Gambling Advertisements During Live Sport) explanatory memorandum
  2. The Bill amends the Broadcasting Services Act 1992 to place a ban on all gambling advertising during live sporting events. The ban would commence one hour before the scheduled start of the match and end one hour after its conclusion. It would apply to television and radio broadcasting and live streaming of sporting events.
    Broadcasting Services Amendment (Ban on Gambling Advertisements During Live Sport) explanatory memorandum
  3. This Bill makes no changes to the existing exemptions on gambling advertising that apply to the broadcasting or live streaming of horse racing or other racing codes, or advertisements or promotions for government lotteries, lotto, Keno or contests.
    Broadcasting Services Amendment (Ban on Gambling Advertisements During Live Sport) explanatory memorandum
  4. 3. Amends section 130M of the Broadcasting Services Act 1992 (the Act) that deals with the registration of industry codes of practice by the Australian Communications and Media Authority (ACMA). The ACMA codes are designed to regulate the broadcast content to ensure that it is in line with community expectations. The additional subparagraph makes clear that the registration of the industry codes would require ACMA to be satisfied that no gambling promotional content may be broadcast during the period beginning 1 hour before the commencement of a live sporting event and ending 1 hour after the conclusion of the sporting event.
    Broadcasting Services Amendment (Ban on Gambling Advertisements During Live Sport) explanatory memorandum
  5. 9. The Bill inserts a new subclause 13(1A) into Schedule 8 of the Act to clarify the Bill’s intention to ban gambling advertising in online content services during the period beginning 1 hour before the commencement of a live sporting event and ending 1 hour after the conclusion of the sporting event.
    Broadcasting Services Amendment (Ban on Gambling Advertisements During Live Sport) explanatory memorandum

Broader context for this bill

Gambling advertisingThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. had already become embedded in live sportA match or game being shown in real time, which is the period the bill targets for the ad ban. despite earlier limits, and by 2023 concern about children seeing betting promotions during family viewing time was strong enough for polling, parliamentary debate and a House inquiryThe broader parliamentary review some speakers say should finish first before Parliament settles on wider gambling ad reform. to focus national attention on the issue. The billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. answered that pressure with a one-hour-before to one-hour-after ban across broadcast and streamed sport, but it lapsed in July 2025 and the government later chose a narrower 2026 package of ad limits and endorsement bans instead of the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams.’s full live-sport blackout.

  1. 21 May 2023

    Poll shows strong support for banning betting ads around live sportA match or game being shown in real time, which is the period the bill targets for the ad ban.

    An AFR/Freshwater poll found 70 per cent support for banning betting advertising for an hour on either side of televised sport, showing the issue had broad public backing before the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. was introduced.

    Australian Financial Review ↗
  2. 14 June 2023

    Coalition introduces a bill to ban gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. during live sportA match or game being shown in real time, which is the period the bill targets for the ad ban.

    Senator Henderson introduced the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. to stop gambling advertisingThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. on television, radio and live streams from one hour before a match until one hour after it ended.

    Hansard ↗
  3. 28 June 2023

    Parliamentary inquiryThe broader parliamentary review some speakers say should finish first before Parliament settles on wider gambling ad reform. calls for a blanket gambling ad ban

    After the House inquiryThe broader parliamentary review some speakers say should finish first before Parliament settles on wider gambling ad reform. proposed a blanket ban on online gambling advertisingThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service., Prime Minister Anthony Albanese described live-sport gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. as 'reprehensible' and the government moved to meet broadcasters and wagering firms.

    Australian Financial Review ↗
  4. 04 Aug 2024

    Government proposes its own limits on gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service.

    Communications Minister Michelle Rowland proposed a one-hour ban before and after live sportA match or game being shown in real time, which is the period the bill targets for the ad ban., a cap of two free-to-air ads per hour until 10pm, and a broader digital ad ban, showing the government was pursuing a different model from the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams..

    Australian Financial Review ↗
  5. 21 July 2025

    The billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. lapses at the end of Parliament

    The proposal did not pass before the Parliament ended, leaving gambling advertisingThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. reform to be pursued through later government measures instead.

    Parliamentary timeline ↗
  6. 02 Apr 2026

    Government announces reduced advertising and celebrity endorsement bans

    The Albanese government announced new restrictions that cut TV and radio gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. and barred celebrities and athletes from gambling promotions, but stopped short of the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams.'s full live-sport blackout.

    Australian Financial Review ↗

How did it move through Parliament?

House Senate
Introduced 14 June 2023

The billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. was formally presented to the chamber and read a first time, which starts its parliamentary journey.

Introduced and read a first time

Second reading opened 14 June 2023

A minister or sponsoring member moved the second reading, opening the main debate on the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams.'s purpose and principles.

Second reading moved

Second reading debate 21 June 2023

The billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. reached this recorded parliamentary step.

Second reading debate 22 June 2023

The billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. reached this recorded parliamentary step.

Lapsed at end of Parliament 21 July 2025

The billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. reached this recorded parliamentary step.

The main case against this bill

The main criticism was that the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. was too narrow and partial, banning gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. only around live sportA match or game being shown in real time, which is the period the bill targets for the ad ban. while leaving other major channels such as social media, sponsorships and wider online promotion largely untouched. Labor senators raised that case most clearly and argued the measure was premature and should wait for broader, evidence-based reforms, while some Greens supporters also said it did not go far enough.

Most criticism targeted scope and timing, not the goal of reducing gambling harm.

Too narrow to tackle the real problem

Critics said the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. focused only on ads around live sportA match or game being shown in real time, which is the period the bill targets for the ad ban., so gambling promotion would still reach people through social media, sponsorships and other advertising channels. Their concern was that the law would look tough but leave much of the wider gambling marketing system in place.

Raised by Labor senators including Linda White and Carol Brown, with similar concerns from Greens senators seeking a broader ban Source ↗

Rushed and not evidence based

Labor speakers argued the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. was being pushed ahead before the House gambling inquiry had finished its work, risking a piecemeal law instead of a considered national reform package. The concern was more about process and policy design than about defending gambling advertisingThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. itself.

Raised by Labor senators including Catryna Bilyk and Raff Ciccone Source ↗

Recorded votes

Amendments at a glance

Other recorded votes grouped by chamber. Expand a vote to see the party breakdown.

Senate

Defeated

End debate on bill

Aye 30 No 33

Defeated 30 to 33. Support came from Liberal Party, Nationals, One Nation, and Jacqui Lambie Network. Opposition came from Greens, Labor, and UAP. Minor-party and independent votes were split.

22 June 2023

The closure motion was defeated, so debate continued rather than being cut short for an immediate decision on the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams.'s second reading.

Party Recorded votes Aye / No
Liberal Party 21 / 0
Nationals 4 / 0
One Nation 2 / 0
Jacqui Lambie Network 2 / 0
Independent 1 / 1
Greens 0 / 10
Labor 0 / 21
UAP 0 / 1

This list includes amendment votes, procedural votes and votes on the bill itself.

Who spoke, and what they said

Start here — lead voices

Sponsor speech Supports

Sarah Henderson

Liberal Party • Senator 14 June 2023

Sarah Henderson says the Coalition supports the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. and wants the Senate to pass it because gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. during live sportA match or game being shown in real time, which is the period the bill targets for the ad ban. are harming families and children.

Read in Hansard ↗
Lead opposing voice Opposes

Catryna Bilyk

Australian Labor Party • Senator 22 June 2023

Bilyk says the government will oppose the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. and urges the Senate to reject it, arguing that it is rushed and not evidence based.

Read in Hansard ↗
Lead supporting voice Supports

Janet Rice

Australian Greens • Senator 21 June 2023

Rice supports the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. as a modest first step to limit gambling advertisingThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service., but says it does not go far enough and argues the Greens want a full ban and broader harm-minimisation reforms.

Read in Hansard ↗
Lead voice Opposes

Raff Ciccone

Australian Labor Party • Senator 22 June 2023

Raff Ciccone opposes the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams., saying it is premature, half-baked and too narrow because gambling advertisingThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. reform should wait for the House of Representatives inquiryThe broader parliamentary review some speakers say should finish first before Parliament settles on wider gambling ad reform. and cover the whole package.

Read in Hansard ↗

All speeches by bloc

Labor

4 speakers · 4 oppose

  1. Linda White White says the government will not support the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. because it is too narrow and only tackles gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. during live sportA match or game being shown in real time, which is the period the bill targets for the ad ban., while the real harm also comes from social media, online, sponsorship and other advertising channels.
    “The government wants to get gambling harm reduction right rather than support a knee-jerk reaction, which is why the government is not supporting the bill.”

    Australian Labor Party • Senator • 21 June 2023

    Read the full speech in Hansard ↗
  2. Carol Brown Brown says the government will not support the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. because it is too narrow and only covers radio, TV and live streaming during live sportA match or game being shown in real time, which is the period the bill targets for the ad ban., while wider gambling-advertising reforms should wait for the House inquiryThe broader parliamentary review some speakers say should finish first before Parliament settles on wider gambling ad reform.'s evidence-based recommendations.
    “It is safe to say that the coalition bill, from the government's point of view, is incomplete. It is only focused on radio, TV and live streaming and is limited to live sport. A harm minimisation approach needs to consider the multiple channels and situations through which advertising is delivered in this day and age, in particular social media. Any reform in this area must also be evidence based. These issues are being considered by the committee and that is why we, the Albanese Labor government, will await the House of Representatives inquiry's final report and the full suite of evidence it provides before proposing changes.”

    Australian Labor Party • Senator • 21 June 2023

    Read the full speech in Hansard ↗

Coalition

4 speakers · 6 contributions · 4 support

  1. Kerrynne Liddle Kerrynne Liddle supports the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. and wants it passed because she sees it as a necessary first step to reduce children’s exposure to gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. during live sportA match or game being shown in real time, which is the period the bill targets for the ad ban. and to curb gambling harm.
    “I support the Broadcasting Services Amendment (Ban on Gambling Advertisements During Live Sport) Bill 2023 because it is a prevention approach to reduce exposure to risk. It places a ban on all gambling advertising during live sporting events, and it would begin one hour before the start of the match and finish one hour after the end of the match. It would apply to television, radio and live streaming. It's a start. It makes sure that sports enthusiasts who simply want to watch the game are not exposed to gambling. It protects children from being directly and indirectly exposed to gambling. Innocent and vulnerable children will benefit from this bill. Parents, grandparents and carers will benefit from this bill. This is about less exposure to temptation for gamblers and for everyone. Risky gambling affects debt; affects the health and wellbeing of individuals, families, children, and relationships; reduces performance at work and study; and causes cultural harm and even criminal activity.”

    Liberal Party • Senator • 21 June 2023

    Read the full speech in Hansard ↗
  2. Paul Scarr 2 contributions Scarr supports the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. and says it is a modest but positive step to reduce the link between gambling and live sportA match or game being shown in real time, which is the period the bill targets for the ad ban., especially for children and families.

    Hansard records 2 separate contributions by Paul Scarr on this bill. They are grouped here so the speaker is listed once.

    Second reading speech Liberal Party • Senator • 21 June 2023

    Scarr backs the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. and says it would make a positive, incremental difference by banning gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. during live sportA match or game being shown in real time, which is the period the bill targets for the ad ban. now rather than waiting for more reviews. He argues there has been no substantive case against the change and says Parliament should get behind it.

    “Why is it that when a private senator's bill is put forward that proposes something positive—it's an incremental change, but it would make at least a small difference—we can't just all get behind it and support it to make that change? Why can't we just get behind it and support it? This Broadcasting Services Amendment (Ban on Gambling Advertisements During Live Sport) Bill 2023 would make a positive difference. It shouldn't matter who's proposing it. It shouldn't matter if it's proposed by the government, the Greens, the opposition or anyone on the crossbench. If it's a positive change, why can't we just all get behind it and support it so that change can be made now? There hasn't been a single argument put against what is being proposed in this private senator's bill—not a single argument. Why can't we just support it, get behind it and implement it now? Why do we have to wait for further reviews? There might be further waves of reform, but why can't we make that change now? Why? This is why people get frustrated with the political process. There hasn't been a single argument of substance against this change.”
    Read this contribution in Hansard ↗

    Second reading speech Liberal Party • Senator • 22 June 2023

    Scarr supports the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. and says it is a modest but positive step to reduce the link between gambling and live sportA match or game being shown in real time, which is the period the bill targets for the ad ban., especially for children and families. He argues it can be accepted now as an incremental reform, while bigger changes can come later.

    “I say to those opposite: I understand the arguments which are being put, but I think we can rise above those arguments and simply focus on the issue before us. This is a very positive, incremental change, and I think those on the other side of the chamber should in good faith accept it at face value, and, if there are proposed amendments, put the proposed amendments forward. But I can't see why such a positive, incremental change such as this would not be accepted. On that basis, I commend the bill to the Senate.”
    Read this contribution in Hansard ↗
  3. Gerard Rennick Gerard Rennick supports the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. and says it should pass because gambling is harmful, especially to children and low-income people.
    “I totally support this Broadcasting Services Amendment (Ban on Gambling Advertisements During Live Sport) Bill 2023 today. Gambling is a scourge on this country. It always has been and it always will be. I don't necessarily disagree with Senator Cox that it doesn't go far enough, but it is a start and for that reason we should at least support it.”

    Liberal Party • Senator • 22 June 2023

    Read the full speech in Hansard ↗

Greens

4 speakers · 3 support · 1 mixed

  1. Dorinda Cox Cox says the Greens support the aim of cutting gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. during live sportA match or game being shown in real time, which is the period the bill targets for the ad ban., but they will not settle for this bill because it only tinkers around the edges.
    “It's time for a complete ban, in fact, on all gambling advertising. I did say that although I agree with the premise of what's in this bill, I don't think it goes far enough. We absolutely cannot afford to continue to tinker around the edges with this.”

    Australian Greens • Senator • 22 June 2023

    Read the full speech in Hansard ↗
  2. Sarah Hanson-Young Hanson-Young backs the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. as a modest first step, but says it does not go far enough and should be part of a wider ban on gambling advertisingThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. across television and online.
    “This bill is a very, very modest bill. We need to do more than this—much more. What I am incredibly impressed with is that regular Australians know that. Whether this bill passes or not, they will know that this is not enough.”

    Australian Greens • Senator • 21 June 2023

    Read the full speech in Hansard ↗
  3. David Shoebridge Shoebridge strongly supports the billThe proposed law that would ban gambling ads around live sport on TV, radio and live streams. and says gambling adsThe bill's umbrella term for gambling ads, sponsorships and other promotions linked to a gambling service. during sport should be banned urgently because they saturate young people and normalise betting around sport.
    “It is because they are in part purchased by the gambling industry. They keep making donations to the Labor Party, and they are getting the kind of snail-paced pretend reform, faux reform, that they're paying for. It's a pretty simple analysis: you give a political party a bunch of money to prevent effective reform and then you see it play out here.”

    Australian Greens • Senator • 22 June 2023

    Read the full speech in Hansard ↗

Full record

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