Before this bill, federal election and referendumA national vote on a proposed change to the Constitution, which this bill would also cover for misleading ads and digital disclosure rules. rules did not impose a dedicated civil penaltyA financial penalty ordered through law rather than a criminal conviction, used here to punish misleading electoral or referendum material. regime for materially misleadingThe legal threshold used in the bill for statements or depictions that are wrong in a way serious enough to likely mislead voters about a campaign message. campaign claims or require warnings when political material had been digitally created or altered. As concern grew that AISoftware that can generate or alter text, images, audio or video, which matters here because the bill would require political material made this way to say so. deepfakes and other false campaign material could distort voters’ choices, the government introduced this bill on 18 November 2024 to create an AECThe federal agency that runs elections and referendums and would house the new complaints panel in this bill. enforcement panel, add disclosure rules and remove the late blackout on broadcast election advertising, but it lapsed when Parliament was dissolved on 28 March 2025.
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18 Nov 2024
Government says AISoftware that can generate or alter text, images, audio or video, which matters here because the bill would require political material made this way to say so. deepfakes and false campaign ads are threatening trust in elections
In the second reading speech, the government said democracies were facing growing threats to public trust and presented the bill as a response to misleading and digitally altered electoral communications.
Hansard ↗
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18 Nov 2024
Bill introduced to create truth-in-advertising and digital disclosure rules
The bill was introduced to add civil penalties for materially misleadingThe legal threshold used in the bill for statements or depictions that are wrong in a way serious enough to likely mislead voters about a campaign message. electoral and referendumA national vote on a proposed change to the Constitution, which this bill would also cover for misleading ads and digital disclosure rules. ads, require disclosure of digitally created or altered content and set up an Electoral Communications PanelThe proposed decision-maker inside the Australian Electoral Commission that would investigate complaints about misleading campaign material and decide what happens next. inside the AECThe federal agency that runs elections and referendums and would house the new complaints panel in this bill..
Parliamentary timeline ↗
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18 Nov 2024
Bill also proposes ending the final broadcast advertising blackout
The explanatory material shows the bill would also repeal the ban on television and radio election or referendumA national vote on a proposed change to the Constitution, which this bill would also cover for misleading ads and digital disclosure rules. advertising in the final three days before polling day and on polling day itself.
Electoral Legislation Amendment (Electoral Communications) explanatory memorandum ↗
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28 Mar 2025
Bill lapses when Parliament is dissolved
The proposed new rules did not take effect because the bill lapsed at dissolution before it could complete its parliamentary passage.
Parliamentary timeline ↗